Do you want to run away when your agency starts talking about binder’s creep, section sewing or bleed? VICS has taken the headache out of the industry jargon and developed a series of workshops and webinars that introduces individuals, who are eager to gain industry and related knowledge, to the world of printing, General publications, Annual reports and Corporate identities. Please feel free to contact our offices for the date of the next workshop or to book an online session.

CORPORATE IDENTITY 101
Your corporate identity is the persona of your company – it is the set of values and principles held by the company. The CI document illustrates the way these values are communicated verbally, in writing and graphically via the corporate logo, design and colour. When you combine these elements you create an image of the corporation – the Corporate Identity. VICS guides you through this process.

We provide and teach you guidelines to introduce you to effective Corporate Identity Planning and application and we empower you to recognise potential pitfalls to avoid, as well as how to evaluate and measure the impact and reach of your CI.

CORPORATE IDENTITY PRACTICAL
The practical application workshop is based upon your own company and develops a potential Corporate Identity around your brand. This serves as a practical example of where your brand can be taken should your Corporate Identity be developed properly.

We recommend this workshop should you be considering a revamp of your Corporate Identity, or if you are developing a new CI entirely.

This workshop is also essential for your Marketing Department as they will find endless use in understanding the correct application of your brand in its various formats.

ANNUAL REPORT 101
Your Annual Report one of the main selling tools for your company and is often the first thing investors, shareholders or donors want to see. It tells the story of your company over the previous 12 months and celebrates the successes and challenges. VICS appreciates that creating and printing an Annual Report can be a daunting task, therefore we provide you with guidelines to help you get started with the planning process, production and delivery. Integrated Annual Reporting coaching can be provided on request.

PUBLISHING 101
This unique workshop combines the fundamentals of publishing, design and printing, and includes the do’s and don’ts of Annual Reports and Integrated Annual Reports. We aim to equip delegates with a well-constructed guideline that creates a homogeneous and holistic overview of the compilation and production of publications.

VICS provides you with a foundation in the printing and design industry, focusing specifically on larger publications. By the end of the workshop delegates will be equipped to set up a detailed RFQ with accurate specifications regarding to, for e.g. size, colour, special finishing, paper weights, page orientation and more.

We have an intimate knowledge of ways to save you both time and expense through effective planning and pro-active decision making.

BRAND STRATEGY
Do you have a map?  GPS? Or are you sure that you will find your way, because you have a good sense of direction? Moving blindly without strategic map through the business landscape is a recipe for disaster, as you never know what is waiting around the next corner. The same is true for your brand. Through the correct development and effective management of your brand, VICS is able to guide you along the road to success. Successful branding also creates ‘Brand Equity’ – the amount of money that customer is willing to pay just because it’s your brand. In addition to generating revenue, brand equity makes your company itself more valuable over the long term.

VICS will assist you in developing and implementing a Brand Strategy that differentiates your company through the way it operates and is perceived, while creating the understanding that it is a vital business asset.

PUBLIC RELATIONS STRATEGY
Public Relations (PR) is more than simply producing publicity material. A company is only as strong as its reputation and the PR function is responsible for managing that reputation.

An organization needs to communicate effectively with a wide range of audiences, from your staff to your customers and the public in general. The PR strategy ensures that all communication is clear and focused, and that key audiences understand the company’s Strategic objectives and how these are being achieved. A Idrisis Media Plan can be compiled on request as part of a strategic plan.

COMMUNICATION STRATEGY
Your Communication Plan defines the approach you use to communicate with your target audience and facilitates systematic information sharing and two-way communication.

VICS creates effective Communication Strategies that cover all the elements of communication, from goals and objectives to implementation and tactics, and coaches you and your staff how to communicate in various situations.

BRAND AMBASSADORS TRAINING
Your brand is more than your logo, name, or slogan – it encapsulates the entire experience your current and prospective clients have with your company, product or services. Your brand strategy defines what your company stands for, the promises it makes and the personality it conveys. Your Brand Strategy includes your logo, colour palette and slogan. These elements represent the visual aspect of your brand and play a role in the life of your brand. Your brand comes alive, however, through the day-to-day interactions your brand has with your markets.

VICS will coach you and your staff in how to ‘live your brand’ and how to reap the rewards.