Our online coaching sessions are available per appointment and cover a range of subjects essential to the day-to-day running of a company. Our sessions include, but are not limited to, the topics listed here. Please feel free to enquire regarding your unique topic and we will see how we can be of assistance.

LOGO DEVELOPMENT AND CORPORATE IDENTITY DEVELOPMENT
Your logo is your company’s first contact with your current and potential clients. Let’s face it, it needs to have an impact!

VICS will assist you in developing a striking, professional visual identity that will draw clients and make your company a household name. VICS are capable to develop a fully functional Corporate Identity for your Brand.

PRODUCT DEVELOPMENT
Product development, also called new product management, is a series of steps that includes the conceptualization, design, development and marketing of newly created or newly rebranded goods or services. Your product mix should be aligned with your wider marketing strategy.

VICS will assist you in developing a Marketing and Branding Strategy that encompasses all the aspects of product development to create the maximum financial benefit.

CORPORATE PROFILE DEVELOPMENT
Whether your company is just starting out or has been operational for years, the need for a powerful Corporate Profile as an essential tool to make a positive impression on prospective clients. Creating a detailed, professional profile is a very effective way to introduce your company to prospective clients and other stakeholders, informing them about the various products and services your company offers while forming a detailed, informative addendum to, for e.g. tender documents.

VICS will assist you in developing a striking Corporate Profile that will place your company A STEP AHEAD of your competition.

BRAND DEVELOPMENT
Do you have a map?  GPS? Or are you sure that you will find your way, because you have a good sense of direction? Moving blindly without strategic map through the business landscape is a recipe for disaster, as you never know what is waiting around the next corner. The same is true for your Brand. Through the correct development and effective management of your brand, VICS is able to guide you along the road to success. Successful branding also creates ‘Brand Equity’ – the amount of money that customers is willing to pay just because it’s your brand. In addition to generating revenue, brand equity makes your company itself more valuable over the long term.

VICS will assist you in developing and implementing a Brand Strategy that differentiates your company through the way it operates and is perceived, while creating the understanding that it is a vital business asset.

COACHING BRAND
Your brand is more than your logo, name, or slogan – it encapsulates the entire experience your current and prospective clients have with your company, product or services. Your brand strategy defines what your company stands for, the promises it makes and the personality it conveys. Your brand strategy includes your logo, colour palette and slogan. These elements represent the visual aspect of your brand and play a role in the life of your brand. Your brand comes alive, however, through the day-to-day interactions your brand has with your markets.

VICS will coach you and your staff in how to ‘live your brand’ and how to reap the rewards.

COACHING COMMUNICATION
Your Communication Plan defines the approach you use to communicate with your target audience and facilitates systematic information sharing and two-way communication.

VICS creates effective communication strategies that cover all the elements of communication, from goals and objectives to implementation and tactics, and coaches you and your staff how to communicate in various situations.

COACHING PUBLIC RELATIONS STRATEGY
Public Relations (PR) is more than simply producing publicity material. A company is only as strong as its reputation and the PR function is responsible for managing that reputation. An organization needs to communicate effectively with a wide range of audiences, from your staff to your customers and the public in general.

VICS creates effective PR strategies that ensures that all communication is clear and focused, and that key audiences understand the company’s strategic objectives and how these are being achieved. We also coach you and your staff how to communicate in line with the strategy.