About Me
Ilze-Marié de Jager is a Brand Connoisseur, guiding brands to reach new levels of equity and implementing sustainable Marketing, Communication and Public Relations goals and activities.
As a visionary, Ilze-Marié believes that brands inspire the future and this has motivated her to become an expert in the analytical and strategic field of Branding, Marketing, Communications and Public Relations. Ilze-Marié relies on her passion for her craft, as well as her theoretical and practical knowledge and experience to bring together the strategic and practical elements of a business in order to increase a company’s brand equity and value.
Mission, Vision & Values
VICS aims to be a leading online Marketing, Advertising, Communication and Design Agency.
We will achieve this by producing products and services of international standard whilst playing a pro-active role in the upliftment of the local South African economic landscape through initiatives and business practices.
These goals are built upon our corporate values. We are:
- Innovative without compromise.
- Respectful.
- Accountable for our actions and our products.
- Passionate about what we do.
- Ethical in all our activities whilst living and working with integrity.
- A dedicated Team that strives for excellence.
- Building long-term mutually beneficial relationships with our clients.
My Profile
A Visionary, a Strategist, an Entrepreneur. Ilze-Marié de Jager is a Brand connoisseur, guiding brands to reach new levels of equity and implementing sustainable Marketing, Communication and Public Relations goals and activities.
Ilze-Marié is the quintessential entrepreneur and has founded a number of companies over her career.
VICS was established to service various needs identified within the corporate market.
Ilze-Marié has been conducting Internal Focus group sessions for more than 10 years and has refined the process to an art form. The strategic session is held with all of the company’s key decision makers in attendance, be it the CEO, directors, upper management, section managers or Brand Custodians. The focus of the session is to determine and guide the brand’s personality and to formulate the brand characteristics and perceptions. This aims to establish the correct strategic approach to follow in adding value to the overall brand equity. The correct positioning of the brand is done through the technical and strategic implementation of Marketing, Communication and Public Relation strategies across various mediums.
As a visionary, Ilze-Marié believes that brands inspire the future and this has motivated her to become an expert in the analytical and strategic field of Branding, Marketing, Communications and Public Relations. Ilze-Marié relies on her passion for her craft, as well as her theoretical and practical knowledge and experience to bring together the strategic and practical elements of a business in order to increase a company’s brand equity and value.
Experience and Qualifications
Ilze-Marié worked as a Communications Officer, was the editor of various Newsletters and Publications, and has been an external examiner, moderator and tutor where she lectured in Public Relations and tutored Marketing Communications. An enthusiastic Strategist, Ilze-Marié has devoted several years to her on-going research project that is focussed on the theory of co-branding. She aims to complete her PhD with a focus on the technical and strategic aspects of co-branding.
She holds an MA Communications Degree from University of Pretoria, a B.Bk Honours (Advertising and Marketing) from North West University, as well as a Diploma in Client Services from AAA School of Advertising.
Drop Us A Line
VICS is an online consultancy that will help you address your marketing and communication needs. Tel: +27 (0)12 347 4713
Email Us
Let’s make a lasting impression on you.
Tell us about your project and lets go!
info@vicsstrategy.com
Visit Our Office
499 Kleineweide Street, Erasmuskloof,
Pretoria, South Africa, 0048
GPS: -25.810471, 28.269801