HOW CAN WE ASSIT?

MARKETING STRATEGY
A company’s strategy combines all its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from Market Research and focus on the product mix in order to achieve the maximum profit and sustain the business. The marketing strategy is the foundation of a marketing plan.

VICS can guide you to design and implement an effective marketing strategy that will deliver meaningful results that will enable you make business decisions with complete and total confidence. We will help you identity your best customers, understand their needs and implement the most effective marketing methods.

CO-BRANDING
Co-branding is a marketing partnership between at least two different brands of goods or services. Co-branding encompasses several different types of branding partnership, such as sponsorship. This strategy typically associates the brand of at least two companies with a specific goods or services – Investopedia.

Co-branding is particularly valuable as a means to create a positive image the minds of consumers who may not be familiar with your brand. VICS will assist you in developing and implementing a co-branding strategy that will be mutually beneficial and define the relationship between your brand and current or prospective partners.

CORPORATE IDENTITY STRATEGY

CORPORATE (CD)
DESIGN 

CORPORATE (CC)
COMMUNICATIONS

CORPORATE (CB)
BEHAVIOUR

CORPORATE (CI)
IDENTITY

What would your regard as your company’s greatest asset, your offices, your vehicle, your equipment? While it’s small in stature, it is potentially massive in reputation – your BRAND.

One of the main attributes of a company is public perception and a company is often remembered by the image they project – i.e. their brand – rather than what they do. Branding is ruled by perception and VICS are masters of creating strong trusted, respected brand identities.

In order for any companies to project a consistent, positive and structured brand image, it is essential that their corporate identity is structured in a clear and concise manner that ensures that the brand’s various applications are constant. Through the creation of set guidelines for the use of your brand, you will ensure that public perception of your brand is constant and it will become a recognisable brand and household name.

No two companies are alike and their needs vary, therefore VICS creates custom corporate identities as per your needs. We approach corporate identities from an academic view and ensure that your brand is treated with the respect it deserves – no matter how big or how small your brand is, or whether it is your corporate brand, co-brands, sub-brands and / or product brands.

PRINTED MATERIAL ADVICE
VICS has more than 15 years’ experience in the print industry. We provide best practical advice and share the positives and potholes to avoid, from corporate and online publications, annual reports, brochures and other marketing material.

INNOVATIVE BUSINESS STRATEGY
Innovation should be tied to company strategy and build into the core competence of the business. Strategy innovation often involves changing or innovating the business models – the template on how the firm is going to make money – to make a company more competitive. Strategy innovation requires changing or creating a new value proposition, services or production process. Being innovative means making the time and investing in people and resources.

WEBSITES
Your company is expected to have an online presence, whether that platform creates revenue or is a cost to the company. Websites are an effective way to grab the attention of consumers that are actively using research engines, partner websites, apps and social media to decide on the best product or services. VICS will assist you to be as visible as possible and provide the user with the best experience possible to encourage them choose your brand.

GLOBAL TRAINING WEBINARS
Do you want to run away when your agency starts talking about binder’s creep, section sewing or bleed? VICS has taken the headache out of the industry jargon and developed a series of workshops and webinars that introduces individuals, who are eager to gain industry and related knowledge, to the world of printing, general publications, annual reports and corporate identities. Please feel free to contact our offices for the date of the next workshop or to book an online session.